Rohit Narnoli - Man of his Own Image!

Marketing today goes beyond the marketing department. This is no longer just spreading information about the product. Customers today are a tap away from all the information that they seek about any product. In addition, marketing campaigns are expensive with low conversion ratio. According to Seth Godin , marketing is primarily about telling stories and spreading ideas. The only thing that technology could not replace completely is human touch and henceforth, every employee can spread personal stories through their personal connections to strengthen the marketing department under the approach laid down by Seth Godin. This, one-to-one conversation builds up trust. JetBlue airlines spent 15:1 on media as compared to its nearest rival and still maintain to remain on top of the mind of the customer. The first thing that their employees are being told is that, “Every one of you is a marketer.” Every employee fortifies the company's ability to spread its message and to captivate ...

Gone are the days when soldiers used to engage in a combat to protect the motherland by proving their supremacy in power, strength, strategy and patriotism. Uninstalling mobile application, de-rating Official Facebook pages and trending hash tags, are the new age war tactics by ‘Social Media Warriors’ or the Digital Patriots. In the past few months, we have come across an interesting social behaviour where Netizens participate in a social media war. Similar to a nation having three forms of defense i.e.; Army, Navy and Air Force; Netizens have it in the form of Facebook, Twitter and Google play store. In fact, ‘Angel Priya’ has replaced the ‘Guerrilla warfare technique’. Digital patriots are night owls, whose patriotism boils up after finishing off their everyday chores. They peek into others’ life for dessert. These warriors suddenly start feeling bad about everything in the world. They poke in their nose to criticize all the policies without any logic. Apparently, lack of ...

#Year2017, Speaking on the Antaragni Foundation Day! One fine winter morning of the year 2013, when I was still in standard 12, I was dragging myself out of the bed to attend the last lecture of my life. Within a span of 30 minutes, I found myself inside the corridors of Shiksha Bhavan College. I never liked studying, but at the same time, I did not know what I would do in my life. Therefore, getting involved with boring books was the only option left. To my surprise, there was an unusual crowd in the campus in that freezing winter morning. I took a few steps ahead with the puzzled mind. I could see that people were hastily rumbling just outside the college main building. Immediately, I heard a loud siren of an ambulance van followed by a police jeep. Four people, dressed in white uniform, came out from the ambulance van. To get a clear picture of what was going on; I made my way between the crowds to reach to the front. I could find a bewilderment of noise, and pushing people....

The Future was decoded in a true sense at Microsoft #FutureDecoded2017 conference held on 21st and 22nd of February. The 2-day event was divided into two tracks – Technology(Day 1) and Management(Day 2). While the technology track was about ‘ What ’ technology an organization should adopt to digitally transform its future, the management track was about ‘ How ’ to make digital transformation a reality in any organization. The Star-studded extravaganza saw eminent personalities from the worlds of technology, business, politics, and sports. We heard, Satya Nadella (CEO,Microsoft), Guenter Butschek (MD, Tata Motors Ltd), Norm Judah (CTO, Microsoft Services), Devendra Fadnavis (CM Maharashtra) and shuttler P. Gopichand , to name a few. It was a privilege and personal honour to learn about the transformation journey of new Andhra Pradesh, straight from the Head of the State. Altogether, there were over 80 sessions, 15 key note, 54 product and solution showcase and 26 Microsoft partners...

The following stories are glimpses from the lighter moments that I encountered while interviewing MBA aspirants. PI stories #10 Corruption is not bad. It is just illegal. #ImeanSeriously PI stories #9 Every MBA aspirant has been a leader in his friends group and decided to do MBA thereafter. #YourOwnStory PI stories #8 Every candidate want to do MBA to give a kick to their career. #PayChequeYouMean PI stories #7 An MBA aspirant will accept the campus placement offer, only to reject it and pursue entrepreneurship thereafter. #EntrepreneurshipIsAbuzzWord PI stories #6 There are three categories of IIM that exist today among student community - "Old, New and Baby". Apparently, they will call the upcoming IIMs as 'foetus IIM'. #AfterThat? PI stories #5 Every MBA aspirant thinks that his hobby is 'reading books' after reading Chetan Bhagat. #YouRealisedHowUselessYourGraduationWas PI stories #4 I want to do MBA in HR because I am the eldest amo...

Pursuing MBA these days may be a common thing for people. But if the MBA is persued from a Top management institute, the journey can make it worth remembering. And when I remember my journey at Shailesh J. Mehta School of Management (SJMSOM), IIT Bombay, I still feel proud that I was part of such excellent institution. I am an alumnus of SJMSOM, IIT Bombay, (Batch of 2014-16). I had a work experience of more than a year with a leading IT firm prior to joining IIT Bombay’s Master of Management Program. I assume that you are an MBA aspirant if you are reading this and will be taking CAT 2016. I was in your position a couple of years ago and can relate to your state of mind completely. An MBA is not about how good or bad you were in the past, but the programme's two years will be greatly instrumental in shaping your career ahead. At first, I had misgivings about joining IIT Bombay for a management degree. But, getting associated to the brand IIT and being part of the larger II...

From the midnight of November 9, 2016, lives of 1.25 Billion people have changed to a great extent. The government have decided to demonetize the high denomination currency of Rs 500 & 1000. Although this decision has left everyone flabbergasted, people have accepted it with open hearts. They have probably realized that it is a step towards cleansing Indian economy. Many years down the line, they will have a story saying that they were part of this historic moment. The decision could also be seen as a step towards fulfilling one of the electoral promises made by the current NDA government.  The word demonetization is like a new vocabulary, hurled at a common man, one fine day. All that they understood, is that they need to get their hard earned money exchanged in the bank within the next 50 days. To clear the air, it is important to understand why any government take such step. Any government can act likewise in the following situations: 1. When the percentage of high d...