Rohit Narnoli - Man of his Own Image!

A female friend of mine jokingly said to me, if you can design a Nano to fit in a budget size of Rupees 1 lakh, why can’t you provide a wardrobe for us in the car? She went ahead and asked me for space behind the driver’s seat to hang her purse, makeup-kit in the dashboard and what not. In short, she was expecting a complete bedroom in her car.  This made me to contemplate, where are these aspirations coming from. Moreover, why were they ignored for so long? This urged me to ponder over a critical segment that was often linked to men, i.e., cars . Women are gaining momentum in terms of cars, which was seen as a symbol of masculinity so far. However, the gender gap on Indian roads is rapidly decreasing. As with other roles, women in India are taking the wheel in larger numbers—a shift that can be attributed to several factors, including rising education levels and improved career opportunities. Women have further became financially empowered to make critical family decisions...