DeStressy Candy – Ayurveda turning a new Leaf!

Stress is the epidemic of modern times. It has negatively affected every person and every system of our body. A survey projected that atleast 46% of the Indian workforce suffers from some or the other form of stress. Are you one of them? Another survey brings out that, the Indian employers rank stress as No 1 lifestyle risk factor. One’s stress could be related to his personality traits like impatience, aggressiveness, Faulty diet and improper eating habits, workplace environment, psychological, environmental or psychosocial, climatic conditions, health issues or simply targets and deadlines. Typical symptoms of stress can be insomnia, loss of mental concentration, anxiety, absenteeism from work, depression, substance abuse, extreme anger and frustration, family conflict, and physical illnesses, such as heart disease, migraine, headaches, stomach problems, and back problems. Studies have suggested that most of the chronic disorders definitely carry traces of stress.
A person can distress himself in multiple ways such as counselling, medication, exercise and many more. However, the way our lifestyle has changed, we are more or less dependent on medications. Hence, Ayurvedic products are gaining popularity all over the world due to their natural medicinal benefits that they offer without any side effects. Our high quality Ayurveda product helps to combat day-to-day stress and increases the natural ability of the body to throw off the effects of stress and other negative emotions. The herbs like Jatamansi, Sarpagandha, Ashwagandha, Brahmi, Vacha & shankapushpi are prescribed in conditions of a disturbed and stressed mind. They strengthen the nervous system so that the body can handle added levels of tension and stress and restore normal mental condition.
Now, it is not handy to carry these herbs all the time with us. It is neither available in the form of candies at every other roadside shops. Hard-Boiled Candy is one of the fastest growing segment in India and an Ayurvedic flavour of this, projected as a stress reliever, might do well in among customers. Stress is something that is there but not visible. Hence, this will be very helpful to people due to its merit and easy availability. These candies will be sugar-free.
Government of India is encouraging and promoting the usage of Ayurveda products. Ayurveda products market is projected to register a CAGR of 16% during 2016-2021 in India only. The business prospects amounts to a $20 billion ready market, which is growing at a very fast rate and would become a $5 trillion market worldwide by 2050. It is understood that large portions of this market would be centred in India being the origin.
Who could think that the Pulse candy with a little tweak, will cross 300Cr business in merely 2 years!
(PS: The idea was submitted as an entry for PepsiCo Challenge and is brain child of the author)

                                                                          Signing off:-Mr  R.K. Narnoli