Social Value of an Employee
Marketing today goes beyond the marketing department. This is no longer just spreading information about the product. Customers today are a tap away from all the information that they seek about any product. In addition, marketing campaigns are expensive with low conversion ratio. According to Seth Godin , marketing is primarily about telling stories and spreading ideas. The only thing that technology could not replace completely is human touch and henceforth, every employee can spread personal stories through their personal connections to strengthen the marketing department under the approach laid down by Seth Godin. This, one-to-one conversation builds up trust. JetBlue airlines spent 15:1 on media as compared to its nearest rival and still maintain to remain on top of the mind of the customer. The first thing that their employees are being told is that, “Every one of you is a marketer.” Every employee fortifies the company's ability to spread its message and to captivate ...